Our Logo
The FASMI logo represents the circumstances faced by the families, and the attributes that families bring.
The logomark is bold, strong and straightforward - representing the strength and order that a family provides when a loved one is struggling with a severe illness. The heart illustrates how the family is anchored by love, and the maple leaf emblem demonstrates that we are a Canada-wide movement.
The wordmark spelling out the full name is more hastily written - representing the urgent need to access effective services and treatment. It also represents the reality of families struggling to help their loved one, often learning on the fly and making hasty adaptations to their lives.
The two elements together illustrate the dynamics of a family standing strong amidst the chaos that ensues when a family member is faced with a severe mental illness.